What Is ALMA INTERNATIONAL?
ALMA is The Source of standards, news, networking, and education for technical and business professionals in the electro-acoustics, audio, and loudspeaker industries.
ALMA International is a not for profit professional Association focused on sound reproduction and related industries. Corporations, Consultants, Educators, and Students join ALMA to make connections, expand their knowledge, share experiences , and to advance themselves and their businesses through the commercial, educational, and social functions of the Association.
We help buyers, sellers, designers, and builders connect and do business.
In our electronically connected world, some people believe that in-person meetings have become optional; a luxury.
The fact is that humans are social animals and instinctively seek fellow human contact. ALMA International's Symposium & Expo (AISE) is about business, and about education, but most of all it is about person to person connections.; far and away the highest quality way to establish and maintain relationships.
Our Members will attest to the value of making contact and creating lasting relationships in person, one on one, at AISE.
I have had the privilege of being a part of the consumer electronics industry for over 40 years at just about every level, from sales, to installations, to management, and more. I have been at the retail level, the sales level, the manufacturer level, and of course on the association level. It has been an interesting and challenging ride. Which brings me to the subject of this editorial;
Trade shows are designed to fulfill many needs on many levels, but at its core they are designed to generate business. The training, the networking, the learning, the teaching, and all the social aspects are fun and exciting and worthwhile. But in the end, it is all meant to generate business.
The question is often asked; "What's in it for me?" When it comes to joining a trade association. Read this brief article about treating your membership in ALMA (or ANY trade association) as an investment that can pay dividends on a continual basis! Click here!
"The difference between an expense and
an investment is how it is utilized."
The ability to establish relationships with people within your sphere of interest can reap dividends in personal and business growth.
Business and career paths are competitive and more difficult than ever to develop. WHO you know is as important as WHAT you know.
Associations are not magic elixirs. Joining is only the first step; engaging makes it work. Attending AISE in January is a big step. Face to face engagement is ALWAYS the best way to establish networks. But ALMA provides many ways to engage our membership ALL YEAR LONG!
The benefits of membership in ALMA International (like any association) come from being pro-active and engaged. ALMA's management and Board of Directors are here to help. Call upon us at any time, and often. We will assure the maximum impact of your investment.